Give clients a seamless experience (which leads to referrals and repeat work)
Save hours every week (no more writing from scratch)
Sound consistent and professional every time (your brand voice is baked in)
Book clients faster (because responses go out in minutes, not days)
When your client communication is dialed in, here’s what happens:
If you’re tired of second-guessing your emails and want outcomes like these, this is where it starts.
I see it all the time. You want to build a better client experience, but you’ve been focused on the workflows.
Here’s the thing: workflows are only as good as the emails inside them. If the communication is clunky, no amount of automation will save it.
That’s why we start here, because better emails = better experience = better bookings.
👋🏽 Quick heads up: when most people think “email,” they think marketing campaigns and nurture sequences. This isn’t that. This is about client communication, making sure the way you show up in your inbox matches the brand your clients see everywhere else.
You can deliver clear, personal, on-brand emails without writing from scratch every time.
I want better emails
➡️ The “Hey, just checking in…” (weak follow-ups that don’t close)
➡️ The ghoster (an inquiry sits in your inbox for days)
➡️ The novelist (clients need a whole coffee to get through your reply)
➡️ The copy-paster (old threads recycled with names swapped…if you remember)
If you see yourself in any of these, this course will give you a complete Client Communication Library that fixes it for good.
What’s your “default” client email vibe?
because if your vibe is...
Those “10 minutes here, 10 minutes there” add up fast.
Most providers come in with less than five prewritten client emails in place, but after working through my method, the average student walks away with 10–20 essential emails mapped across their client journey.
Because when every email is already written, all that’s left is to click, customize, and hit send.
I want my time back
"I’ve implemented these emails and every single inquiry has told me how impressed they are with my communication. They consider me thorough and organized (and I’m not, lol!). Now I’m confident nothing is falling through the cracks and that clients will be impressed with my services." - Erin B.
Imagine This:
Shakes head yes
You open your laptop and your entire client journey is already mapped with on-brand emails.
Inquiries get a reply in minutes, not days, and they actually book.
Every client hears the same confident, professional voice (no more “did I say that already?”).
Which leads to choppy communication and clients constantly asking, “What happens next?”
You give up and just wing it
3
Then spend 20 minutes editing... and it still doesn’t sound like you.
You copy/paste from old emails or someone else’s templates
2
“Do I sound professional? Friendly? Too much? Too little?"
You freeze every time you open a blank draft
1
Yes! I’m Ready to write communication library
Your communication becomes consistent, clear, and totally on brand, instead of staring at a blank cursor, dreading every reply, and wasting hours on emails that should take minutes.
Why writing client emails on your own keeps backfiring…
With the framework in place, it’s time to put it into action. This stage is where you’ll build out your full library of ready-to-send emails, covering every step of your client journey.
write the damn emails
Write polished, on-brand versions of your most-used client emails
Fill in the gaps where communication stalls or feels inconsistent
Create a library that’s ready to drop straight into your CRM or copy/paste on the spot
Build Your Complete Communication Library
Once you know emails drive the client experience, the next step is having a structure you can rely on. In this stage, you’ll get a simple framework that makes every message clear, professional, and 100% on brand.
how to Write Emails That Work
Master the Email Framework
Most creatives treat client emails like an afterthought, writing from scratch, overexplaining, or hoping templates will do the job. In this first stage, we flip that belief so you see email as the backbone of your client experience (and the fastest way to book more clients).
Why Emails Matter More Than You Think
Rethink How You Write Client Emails
What you’ll walk away with:
The anatomy of a high-converting client email (and why it works)
How to keep your voice consistent from inquiry to offboarding
The plug-and-play formula that saves you hours while sounding personal
Why strategic client emails are one of the biggest drivers of sales and referrals
The common mistakes (and bad habits) keeping you stuck at the blank cursor
The mindset shift that turns emails from “ugh, a chore” into “done, fast, and effective”
A complete Client Communication Library (every email mapped, written, and ready to use) so you can respond faster, sound consistent, and actually book more clients.
By the end of this stage, you’ll finally see emails not as busywork, but as a sales tool, setting you up to create messages that sound like you and convert.
By the end of this stage, you’ll have a repeatable formula you can apply to any client email, so you never waste time second-guessing what to say.
By the end of this module, you’ll have every email written, mapped, and ready to send — from first inquiry response to follow-ups that spark referrals and rebookings.
Ruth is your response strategist, helping you navigate tricky client emails with calm, clarity, and confidence.
Ruth - Response Strategist
3
Clara is your strategic sidekick for mapping a seamless client journey—before you write a word or build a workflow.
Clara- Customer Journey Guide
2
This Assistant helps you draft every client email using the 3P Framework — so you can write faster without losing your voice.
Systems Professor Email ASssistant
1
Plus, you’ll get access to my AI System Squad. A set of done-for-you bots that help you write, polish, and personalize your client emails in minutes.
When you join Email Like You Mean it, you get instant access to...
With Email Like You Mean It, you’ll stop second-guessing your client communication and start sending messages that actually move things forward.
No stress, no scramble, just an email communication system that works.
The 3P Framework Training
AI Systems Squad
30+ Fill-in-the-Blank Email Templates
Lifetime Access to the Course
Learn the proven process to write emails that book clients, from first inquiry to final offboarding.
Access AI-powered tools and templates that help you write, refine, and personalize your client emails fast.
Stop reinventing the wheel. Plug in your details and send polished, on-brand emails in minutes.
Revisit the course anytime you need to refresh your emails or update your client communication
Personalized Email Audits
Submit your top client emails for direct feedback and improvements so you can be confident they’ll convert.
You're currently...
After the course you'll...
😩 Rewriting the same email for every client (and still second-guessing it)
😬 Hoping clients “get it” instead of clearly telling them what’s next
😒 Using generic templates that sound like someone else wrote them
😖 Losing momentum (and bookings) because your follow-up game is a mess
😎 Know exactly what to send — and when to send it
✅ Have 30+ emails written that actually guide the client journey to reuse over and over
🤖 Sound like yourself (not a script, not a robot) in every message
👩🏽💻 You'll be ready to follow up automatically when appropriate — with confidence and zero guessing
I see it all the time — You want to build a better client experience inside their business…
but you get fixated on the workflows instead of the emails that power them
It’s not just about your CRM workflows. Without clear communication, the client experience falls flat.
When I think about how much time and stress you can save with a solid set of client email templates — it seriously breaks my heart 💔
Because there is a way to communicate with your clients that feels clear, personal, and 100% like you — without doing it all from scratch for each client.
my superpower is making complicated shit simple, particularly with regards to systems strategy + automations for photographers.
I'm Colie James:
Your Systems Professor
COLIE, I TRUST YOU — PLEASE MAKE THIS EASY
Before I started Colie James Photography in 2012, offering in-home family + newborn photography sessions, I was a college professor for 10 years..
But how did I get here… as THE go-to systems guru for photographers?
On my birthday in 2020, I was a guest on the This Can’t Be That Hard podcast, spreading my love for all things CRMs. This was the spark that led to the creation of my Dubsado implementation course for photographers + later my Dubsado VIP Day setup services. Thanks Annemie 😍
This course doesn’t cover CRM workflows — it gives you the strategy, templates, and AI tools to write the emails that power them. Once your emails are done, CRM Blueprint is your next step to automate the full client experience.
Are you going to be teaching me how to automate these emails?
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I am all about adding personality into your emails so they sound like YOU, that is more important than the client knowing it was sent automatically. There can be great balance between writing reusable templates and making them personal!
Is it really possible to template emails and still sound personal?
2
No. These lessons and templates can be customized and applied to any creative service business that needs to email its clients—like website designers, copywriters, business coaches, and more.
Is this just for photographers?
1
The shit you really want to know...
your questions answered
Templates are a just tool, a starting place. This course teaches an entire communication system — when to send, how to guide, and how to make every message feel like you.
I already have templates. Do I need this?
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You can get your first email improvements live in just a few hours. Most students complete the course and draft all 5 phases in about a week — but you have lifetime access if you want to go slower.
How long will it take me to implement this?
5
Yes and no. Yes, these emails work with any CRM you’re already using (or even straight from Gmail). No, this course doesn’t include a CRM build-out. What you’re getting here is a complete Client Communication Library. If you’re looking for the full systems setup, that’s exactly what my Systems in Session program covers, you can hop on the waitlist here.
Will this work with my CRM?
4
EMAILS YOU’LL ACTUALLY USE (AND REUSE)
Most providers come in with fewer than 5 pre-written client emails. After Email Like You Mean It, the average student walks away with 10–20 reusable, on-brand templates.
Your own bank of templates means you stop starting from scratch, save hours, and can finally hit send with confidence.
Top Outcomes of Email Like You Mean It
Proven frameworks. Brand-new delivery.
CLARITY + CONFIDENCE IN CLIENT COMMUNICATION
“I used to second-guess every message and even ask friends to proofread. Now I draft, drop it in the GPT, and in 5 minutes it’s done—and I don’t think about it again.” – Geneviève
No more “life-or-death” emails. You’ll know exactly what to send, when, and why, without overthinking.
Faster writing,
less second-guessing
Challenge data showed that most students replied to client emails in hours, not days—cutting response time in half. One previous student even sent the “magic email” and booked $3,700 in projects within 48 hours.
Quick, thoughtful replies = more leads converted and happier clients.
A smoother experience for you and your clients
“It’s like having an assistant without having an assistant.” – student
Your emails will run in the background, creating a calm, consistent client journey. That means fewer dropped balls, less apologizing, and more referrals.
While Email Like You Mean It is a brand new course, these emails and frameworks were built from the systems that have supported 200+ students and clients inside my 1:1 services and CRM Blueprint.
Email Like You Mean It gives you the strategy, support, and structure to communicate clearly, book confidently, and sound like yourself every step of the way.
You’ve already done the hard part: realizing you deserve more peace in your business... and your clients deserve better too!
Here’s The Bottom Line…
So whether you’re mid-launch, knee-deep in edits, or finally taking a real vacation — your emails will keep building trust, momentum, and booked clients... without needing your 2 a.m. brain to make it happen.
Ready to stop second-guessing and start sending with confidence?