Totally dependent on how much coffee or brainpower you’ve got that day
So stiff it reads like your high school English teacher wrote it (minus the red pen)
Like manually managing every email with your fingers crossed nothing falls through the cracks
A mess of broken links, outdated info, and emails you swore you’d clean up months ago
If your client communication feels…
Then yeah, this course was made for YOU.
And if you're still sending emails that make you cringe a little? We need to talk.
I see it all the time — You want to build a better client experience inside your business…
but you get fixated on the workflows instead of the emails that power them.
It’s not just about your CRM workflows. Without clear communication, the client experience falls flat.
When I think about how much time and stress you could've saved with a solid set of client email templates — it seriously breaks my heart 💔
👋🏽 Quick heads-up: This course is only about writing strategic, personality‑driven client emails — not about building workflows inside Dubsado, HoneyBook, or any other CRM. You’ll write a set of email templates you can plug in wherever you send it, but this isn’t a CRM training.
Because there is a way to communicate with your clients that feels clear, personal, and 100% like you without doing it all from scratch for each client.
🚫 A “just checking in” follow-up?
🚫 Or ghosting after an inquiry?
🚫 Or a clunky onboarding message you copy/pasted from a 2021 booking that says NOTHING?
It’s not helping your business.
It’s not establishing trust.
And it sure as hell isn’t making you look like the professional you are.
So What's Your Email Energy Right Now?
because if your vibe is...
Ten minutes here, ten minutes there…
Rewriting every client email adds up. That’s 3–4 hours per project doing something you could take care of NOW.
Set it up once. Use it forever.
Spend your time editing, booking more clients — or actually enjoying your weekend.
Imagine This:
Shakes head yes
You map your full client journey once — and finally know what to say at every step.
Every email has a purpose, a personality, and a clear next step — so clients feel guided, not confused.
You stop second-guessing your words and start sending messages that actually move things forward.
Which leads to choppy communication and clients constantly asking, “What happens next?”
You give up and just wing it
3
Then spend 20 minutes editing... and it still doesn’t sound like you.
You copy/paste from old emails or someone else’s templates
2
“Do I sound professional? Friendly? Too much? Too little?"
You freeze every time you open a blank draft
1
Yes! I’m Ready to write my emails
Your communication becomes consistent, clear, and totally on-brand — no constant inbox babysitting required.
Because when you try to write client emails on your own...
You’ve got the strategy, the voice, and the framework — now it’s time to put it all into action. This module gives you exactly what to send (and when), so you’re never stuck staring at a blinking cursor again.
write the damn emails
Mapping Your Process - Meet Clara
Inquiry → Turn “interested” into booked
Booking → Nurture the yes and close loops
Onboarding → Set clear expectations + timelines
Delivery → Communicate well after the work is “done”
Offboarding → Lead to testimonials, rebookings + referrals
module three
Now that you know why email matters, it’s time to learn how to write them. This module gives you core frameworks, voice tools, and AI support to make writing strategic, personality-packed emails feel easier (and faster) every time.
how to Write Emails That Work
module two
Shift how you think about email — not as admin or afterthought, but as the engine quietly driving trust, decisions, and momentum at every stage of the client journey. Before you build workflows, this is where your strategy starts.
Why Emails Matter More Than You Think
module one
what you'll learn
The 3P Framework™ - Learn how to structure emails that build trust and move clients forward
Write Like You (But Better) - Learn how to write emails that sound like you and create connection
The Systems Professor Email Assistant™ - Learn how to collaborate with your AI assistant to write faster, smarter, and with less second-guessing
The Confidence Loop - Learn how trust is built (or broken) through communication
How Client Experience Emails Are Different - Understand why writing to a client isn’t the same as writing to your list
Every Email Has a Job To Do - Get clear on the role each message plays so you stop writing “just in case” emails
Inside Email Like You Mean It, you’ll get the full strategy, structure, and tools to build a client communication system that’s clear, kind, and completely on-brand — all while saving you hours every week.
By the end of this module, you’ll understand how email supports the entire client journey — and why thoughtful communication is the foundation of every great system.
By the end of this module, you’ll have a repeatable framework, a confident voice, and a clear approach to writing emails that actually get results.
By the end of this module, you’ll have every email written, mapped, and ready to send — from first inquiry response to follow-ups that spark referrals and rebookings.
Ruth is your response strategist, helping you navigate tricky client emails with calm, clarity, and confidence.
Ruth - Response Strategist
3
Clara is your strategic sidekick for mapping a seamless client journey—before you write a word or build a workflow.
Clara- Customer Journey Guide
2
This Assistant helps you draft every client email using the 3P Framework — so you can write faster without losing your voice.
Systems Professor Email ASssistant
1
Plus you'll get access to...
When you join Email Like You Mean it, you get instant access to...
With Email Like You Mean It, you’ll stop second-guessing your client communication and start sending messages that actually move things forward.
No stress, no scramble, just an email communication system that works.
The 3P Framework Training
AI Systems Squad
30+ Fill-in-the-Blank Email Templates
Lifetime Access to the Course
A step-by-step trainings (audio or video) teaching you how to write emails that guide, connect, and get the job done — using my Purpose, Personality, and Preview framework.
The AI Systems Squad is your behind-the-scenes dream team for writing emails, mapping your customer journey, and navigating tricky client moments.
From inquiry to offboarding, these done-for-you templates help you send the right message every time — all totally customizable to sound like you.
Your client experience will evolve — and you’ll have access to revisit the course and tools anytime you need a refresh.
You're currently...
After the course you'll...
😩 Rewriting the same email for every client (and still second-guessing it)
😬 Hoping clients “get it” instead of clearly telling them what’s next
😒 Using generic templates that sound like someone else wrote them
😖 Losing momentum (and bookings) because your follow-up game is a mess
😎 Know exactly what to send — and when to send it
✅ Have 30+ emails written that actually guide the client journey to reuse over and over
🤖 Sound like yourself (not a script, not a robot) in every message
👩🏽💻 You'll be ready to follow up automatically when appropriate — with confidence and zero guessing
I see it all the time — You want to build a better client experience inside their business…
but you get fixated on the workflows instead of the emails that power them
It’s not just about your CRM workflows. Without clear communication, the client experience falls flat.
When I think about how much time and stress you can save with a solid set of client email templates — it seriously breaks my heart 💔
Because there is a way to communicate with your clients that feels clear, personal, and 100% like you — without doing it all from scratch for each client.
my superpower is making complicated shit simple, particularly with regards to systems strategy + automations for photographers.
I'm Colie James:
Your Systems Professor
COLIE, I TRUST YOU — PLEASE MAKE THIS EASY
Before I started Colie James Photography in 2012, offering in-home family + newborn photography sessions, I was a college professor for 10 years..
But how did I get here… as THE go-to systems guru for photographers?
On my birthday in 2020, I was a guest on the This Can’t Be That Hard podcast, spreading my love for all things CRMs. This was the spark that led to the creation of my Dubsado implementation course for photographers + later my Dubsado VIP Day setup services. Thanks Annemie 😍
This course doesn’t cover CRM workflows — it gives you the strategy, templates, and AI tools to write the emails that power them. Once your emails are done, CRM Blueprint is your next step to automate the full client experience.
Are you going to be teaching me how to automate these emails?
3
I am all about adding personality into your emails so they sound like YOU, that is more important than the client knowing it was sent automatically. There can be great balance between writing reusable templates and making them personal!
Is it really possible to template emails and still sound personal?
2
No. These lessons and templates can be customized and applied to any creative service business that needs to email its clients—like website designers, copywriters, business coaches, and more.
Is this just for photographers?
1
The shit you really want to know...
your questions answered
Templates are a just tool, a starting place. This course teaches an entire communication system — when to send, how to guide, and how to make every message feel like you.
I already have templates. Do I need this?
6
You can get your first email improvements live in just a few hours. Most students complete the course and draft all 5 phases in about a week — but you have lifetime access if you want to go slower.
How long will it take me to implement this?
5
This communication is not CRM-specific. You’ll create email templates that can be used inside the CRM of your choosing, or even an email provider like Gmail.
Will this work with my CRM?
4
Strategic, reusable emails that save you hours
You’ll write your own bank of templates—tailored to your process and voice—so you can respond quickly and confidently without starting from scratch every time.
Top Outcomes of Email Like You Mean It
Proven frameworks. Brand-new delivery.
Clarity in what to send, when—and why
You’ll finally know the purpose of every email and how it fits into your bigger client experience.
Faster writing,
less second-guessing
With the 3P Framework and AI Systems Squad, you’ll write with more ease and confidence—even when your brain’s feeling fried.
A smoother experience for you and your clients
Your emails will be working in the background—creating a consistent, thoughtful process that keeps your inbox calm and your clients supported.
While Email Like You Mean It is a brand new course, these emails and frameworks were built from the systems that have supported 200+ students and clients inside my 1:1 services and CRM Blueprint.
Email Like You Mean It gives you the strategy, support, and structure to communicate clearly, book confidently, and sound like yourself every step of the way.
You’ve already done the hard part: realizing you deserve more peace in your business... and your clients deserve better too!
Here’s The Bottom Line…
So whether you’re mid-launch, knee-deep in edits, or finally taking a real vacation — your emails will keep building trust, momentum, and booked clients... without needing your 2 a.m. brain to make it happen.
Ready to stop second-guessing and start sending with confidence?